Life has a funny way of challenging us, forcing us to live outside our comfort zone. As a child, you imagine what your life will be like and what you will be when you grow up. As you become an adult, most people’s career choices change from that vision. And some are lucky enough to change once again as they mature.
Many paths point you to school, start a career, get married, have a family. Then somewhere along the way, one partner decides they should stay home and raise the children. It is a solid foundation, but as time goes on, circumstances change. Children get older, partners split, or one loses their job.
Now fast forward to a time when you are no longer in your prime and need to make a career change but are technically not hirable. What do you do then?
If you are resourceful, you may start your own business and create opportunities for yourself. But that may be easier said than done. Where do you begin? How do you get your company seen? And oh yeah, how much do you need to invest? These are some of the questions racing through your head. Many people try the “do it yourself” approach, and while that works most of the time, the results are that of a “do it yourself” strategy.
First impressions are essential. If your image is not professional, it will be challenging for potential clients to take you seriously. It is best to hire a professional to help you create your vision and launch a strategy you can evolve and grow into the future.
Many marketing companies want to sell you a cookie-cutter solution, but branding and marketing are not one-size-fits-all. Look for a company that can offer you a starter kit while providing you with tools to continue strategies in-house if you which to do so. If in-house is not the solution, many offer maintenance plans where you can measure your ROI.
That child never imagined finding themselves looking for a job or a career late in life, but it happens more often than not, take it as a new beginning and create an opportunity out of a necessity.